Sammi Morelli is an award-winning Canadian singer/songwriter. In 2015, she released the single “Everything You Are” as the first of a new, more soulful sound that featured strong 80’s vibes and a verse from Vancouver’s rising hip-hop star Stevie Ross. It earned three Niagara Music Award nominations for Best Song, Best Songwriter and won “Best Female Vocalist.”
It started young, she says. “I was absolutely one of those kids who couldn’t stop singing… everywhere I went, any time of day… I’d just be in my own little world singing away.” Soon after realizing she had a general love of music, she began writing her own melodies because it was “such a natural thing to hear full orchestrations in my head and sing along to those”.
(Editor’s Note: Maybe nobody ever told her yet that hearing the full musicality of an orchestra in your head is a talent. Then again, maybe it’s witchcraft…)
GGM: What’s one thing most people don’t know about you? SAMMI: “I consider myself a bit of a witch… but I only use my powers for good ;)”
In 2016 and 2017, a series of serendipitous events (along with a few gutsy moves) led Sammi to assemble an all-star team of producers & writers for her highly anticipated forthcoming album, including; multi-platinum, Juno award winning producer Ryan Stewart (Carly Rae Jepsen, Hedley, Simple Plan), Grammy-award winner Ian Prince (Quincy Jones, Bobby Brown), along with powerhouse singer/songwriter Laurell (Tritonal, Boehm, Charlie, Eurovision 2017, Santa Clara) and Billboard Top 100 artist/songwriter Stef Lang (DYLN).
Fresh off a 25-date Cross-Canada tour Spring 2017 — where she wowed audiences from Montreal to Vancouver — she’s unleashed her new single “Everybody Bleeds” which reached nearly 25,000 Pandora spins in it’s first week. Hear it here:
Sammi joked her answers to our questions were a bit wordy, but we think the context she gave us about “Everybody Bleeds” made the song that much better. “We [Sammi and Ryan] actually wrote “Everybody Bleeds” on Nov 8th, 2016… the day of the last American election. I was a big fat emotional wreck — cause even as a Canadian — I do keep up with what’s going on with the world stage and knew what was at stake. We just couldn’t ignore that chaotic energy that was so palpable that day. So when I got to the studio, Ryan and I naturally started talking about it, the state of the earth, society and particularly about how there’s so much division and fighting with no room to listen or put yourself in the other persons shoes. We’ve seen how much more productive and peaceful we can be when we just learn to listen & have compassion with each other, even if we don’t agree… I hope that in some way, “Everybody Bleeds” highlights the fact that, despite our differences of opinion, beliefs, skin color, nationality, gender identity or sexual preference… we’re all human underneath, and inspires people to be kind to each other.”
"Sometimes it takes a journey into the heart of the beast to find ways to conquer it. For soulful pop songstress Sammi Morelli, that meant taking a four-year hiatus from her music-making passion to explore the often dark and sinister workings of the music industry, operating from the inside as an on-air personality at various “all-hit” radio stations. The education she received from the experience taught her the valuable lessons she is now vigorously applying to her rejuvenated dream of become a superstar pop vocalist.
“I took some time off after my last production deal and got into radio and it really gave me a first-hand master class on what works and what doesn’t,” said Sammi, a British Columbia native who’s executing her plan for world conquest from the supportive and friendly environment she’s discovered since moving to St. Catharines. “It was pretty time consuming and I thought I could do both but I couldn’t. I needed to be doing music fulltime. So I quit and re-dedicated myself to my music. It definitely relit the fire in me and I feel like I’m ready this time. It feels right.”
The formal “re-education” that Sammi’s radio experience provided was necessary despite a vast musical resume that began at a very young age. By the time she was 13, she had co-penned and recorded her first five-song EP, and by 16 was lending her versatile and powerful voice to popular B.C. band “The New Colours.” Further high profile exposure on MTV Live and CBC’s The X, an opening slot for The Black Eyed Peas and song placements in the PlayStation game “In The Groove” and the TV series “Smallville” quickly sent her hopes for long-term career success soaring. However, witnessing the methods and machinery responsible for churning out FM radio’s homogenized playlists has given her a new perspective on the business and a laser-focused approach to song-writing."